Design Thinking

Part 1: Introduction to Design Thinking: what it is, and isn’t

• Understand how thinking and assumptions constrain our approach to problem-solving; and how we regularly fall into the trap of solving the
  wrong problem.
• Explore the history of design thinking, how it has evolved and what the various components are, like UX, research, and service design.

Part 2: DESIGN THINKING THEORY

• Learn about the stages and various models of the process, and the time that should be allocated to each element.
• Delve into how mindsets – e.g. ambiguity, uncertainty, and culture – shape outcomes.
• And get to grips with various ways of working; spanning facilitation, collaborative, experimental, and iterative, amongst others.

You’ll learn:

• Unpack the value of research and various research techniques.
• Explore why empathy is critical, how to translate these customer insights into user journey templars and personas and learn how to frame a challenge. 
• All the theories will be vividly brought to life with case studies.
• Then you’ll get the chance to tackle an actual challenge and apply all your new-found knowledge.

You’ll learn:

• A number of Ideation techniques including lateral thinking, mind mapping, walk a mile, root cause analysis and more
• How to generate alternate solutions and choose the best one
• The best ways to develop your ideas

• Explore theoretical constructs like divergence, convergence, and ambiguity.
• Then learn how to select the right techniques and tools, and how to implement them.

• This module addresses what prototyping is, why it’s important, and methods and examples of how this can lead to a digital or physical product, service or campaign.

With your prototype in place, it now needs to be tested.

• Learn the fundamentals of test design, ideal sample size and stats, and methods applicable for different types of prototypes.
• Get guidelines on how to test effectively, spot bad data or feedback, andunpack the datapoints.

• Gain the ability to document your solution and learnings, compile an impactful business case, translate this into a Proof of Concept, and present your solution in a way that will lead to buy-in and support.

• One week to work on your research project, and consolidate everything you’ve learnt over the past 9 weeks.