Social Media Marketing
10 Weeks
100% Online
Red & Yellow Certificate
HRDC Refundable
Price: Rs 39,000
6 hours / week
About Social Media Marketing
The Red & Yellow Social Media Marketing Course is a 10-week online course. Designed to introduce you to effective social media marketing for your brand or business, the course will give you a practical understanding of the latest in social media platforms, advertising, best practices, tactics, and strategies that you can immediately implement.
Price Rs 39,000
HRDC Refundable
Course Structure of the Social Media Marketing
Duration: 10 Weeks
• Explain how social media integrates with other channels
• Justify the need for social media for your business
• List the business objectives social media can help you to achieve
• Write SMART marketing objectives
• Select platforms
• List differences between major platforms
• Optimise brand presence
• Explain content marketing
• Create a content plan
• Create optimised content for major social media platforms
• State what kind of objectives can be pursued using social media advertising
• Explain the objectives, ad types, and targeting options available on major social media platforms
• Advertise on social media
• Create a community management strategy
• Conduct reputation management strategies
• Set up social media for customer service campaign
• Draw on different methods of calculating social media ROI
• Use analytics tools for major social media platforms
• Report the right results to the right people
• Optimise social media platforms for the best performance
• Learn the best ways to engage with audiences on the top social media platforms
• Create a social media strategy
• Create best-practice ads to be displayed on the top social media platforms
• Discover how to pick the right test for specific goals and purposes
• Perform conversion optimisation step by step to improve marketing efforts
• Understand the basics of how to approach Google Analytics and some other analytics platform
What makes this course unique?
- Upgrade your knowledge and skills through highly practical coursework
- Consolidate or enhance your existing social media knowledge
- Understand the potential social media holds for personal branding
- Develop content for your brand and create a content calendar
- Learn how to implement social advertising campaigns
- Know how to use all major platforms, including Instagram, for your brand
- Use social media to gain business intelligence and develop loyal fans
- Learn how to manage communities and use social media for customer
- Know how to measure and optimise your efforts using data analytics
Social Media Marketing
Who should take this course?
- People who want to gain an excellent grounding in social media marketing
- Aspiring or current social media marketers, community managers, brand managers, customer service or PR executives, entrepreneurs and content marketers
- Digital marketers who want a professional understanding of social media marketing techniques and global best-practice principles
- Marketers who aim to increase brand awareness, sales and conversions through professional social media marketing
- Anyone who wants to promote their brand more effectively online
Study Social Media Marketing
Gain a solid grounding in social media marketing by getting hands-on with a range of tools, platforms, and best practices