Social Media Marketing
10 Weeks
100% Online
Red & Yellow Certificate
HRDC Refundable
Price: Rs 36,000
6 hours / week
About Social Media Marketing
The Red & Yellow Social Media Marketing Course is a 10-week online course. Designed to introduce you to effective social media marketing for your brand or business, the course will give you a practical understanding of the latest in social media platforms, advertising, best practices, tactics, and strategies that you can immediately implement.
Individual Price Rs 36,000
Corporate Price Rs 9,000*
*after HRDC refund (up to 75%)
Course Structure of the Social Media Marketing
Duration: 10 Weeks
• Explain how social media integrates with other channels
• Justify the need for social media for your business
• List the business objectives social media can help you to achieve
• Write SMART marketing objectives
• Select platforms
• List differences between major platforms
• Optimise brand presence
• Explain content marketing
• Create a content plan
• Create optimised content for major social media platforms
• State what kind of objectives can be pursued using social media advertising
• Explain the objectives, ad types, and targeting options available on major social media platforms
• Advertise on social media
• Create a community management strategy
• Conduct reputation management strategies
• Set up social media for customer service campaign
• Draw on different methods of calculating social media ROI
• Use analytics tools for major social media platforms
• Report the right results to the right people
• Optimise social media platforms for the best performance
• Learn the best ways to engage with audiences on the top social media platforms
• Create a social media strategy
• Create best-practice ads to be displayed on the top social media platforms
• Discover how to pick the right test for specific goals and purposes
• Perform conversion optimisation step by step to improve marketing efforts
• Understand the basics of how to approach Google Analytics and some other analytics platform
What makes this course unique?
- Upgrade your knowledge and skills through highly practical coursework
- Consolidate or enhance your existing social media knowledge
- Understand the potential social media holds for personal branding
- Develop content for your brand and create a content calendar
- Learn how to implement social advertising campaigns
- Know how to use all major platforms, including Instagram, for your brand
- Use social media to gain business intelligence and develop loyal fans
- Learn how to manage communities and use social media for customer
- Know how to measure and optimise your efforts using data analytics
Social Media Marketing
Who should take this course?
- People who want to gain an excellent grounding in social media marketing
- Aspiring or current social media marketers, community managers, brand managers, customer service or PR executives, entrepreneurs and content marketers
- Digital marketers who want a professional understanding of social media marketing techniques and global best-practice principles
- Marketers who aim to increase brand awareness, sales and conversions through professional social media marketing
- Anyone who wants to promote their brand more effectively online
