Marketing Management (BCom)

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3 Years

NQF Level 7

360 credits

Supported distance learning

Flexible & 100% Online

About The BCom Marketing Management

The Bachelor of Commerce in Marketing Management degree from MANCOSA is an undergraduate programme that prepares students for professional careers in the field of marketing. This emphasises the techniques and methods of managing and planning for marketing. Students proceed through the curriculum in a planned sequence that culminates with the development of a marketing plan.

The programme focuses on proven practices and application of theory covering research, the nature of consumers, sales management, advertising, quality management, law and ethics in the marketing environment. The programme also introduces students to critical thinking skills by providing them with practical marketing principles, examples and case studies, all of which develop the student’s cognitive abilities and enable them to develop marketing strategies for
their organisations.

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Who Should Attend ?

BCom Marketing Management

Entry Requirements

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Career Opportunities

BCom Marketing Management

Assessments

A combination of Knowledge Check Questions
(KCQs), assignments & examinations. (Year 1 –
only KCQs and Examinations)

Programme Structure

Duration: 3 years

Year 1

Semester 1
Semester 1
Semester 2

Year 2

Semester 1
Semester 2

Year 3

Semester 1
Semester 2

Learning Outcomes

Upon successful completion of the BCom Marketing Management, the student should be able to:

learning
learning outcome

Student Support

The BCom Marketing Management is delivered through online learning and digital support.
support

The guide includes:

In addition, students have access to:

Study BCom Marketing Management

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