Marketing Management (BCom)
3 Years
NQF Level 7
360 credits
Supported distance learning
Flexible & 100% Online
About The BCom Marketing Management
The Bachelor of Commerce in Marketing Management degree from MANCOSA is an undergraduate programme that prepares students for professional careers in the field of marketing. This emphasises the techniques and methods of managing and planning for marketing. Students proceed through the curriculum in a planned sequence that culminates with the development of a marketing plan.
The programme focuses on proven practices and application of theory covering research, the nature of consumers, sales management, advertising, quality management, law and ethics in the marketing environment. The programme also introduces students to critical thinking skills by providing them with practical marketing principles, examples and case studies, all of which develop the student’s cognitive abilities and enable them to develop marketing strategies for
their organisations.
- Prepares students for careers in the marketing field.
- Responds to the needs of industry in Mauritius and Internationally
Who Should Attend ?
BCom Marketing Management
- School leavers who wish to pursue a career in Marketing Management.
- Qualified marketing managers who wish to broaden their knowledge in strategic marketing management.
- People wishing to become marketing consultants. audience.
Entry Requirements
- 3 Main 1 Sub / 2 Main 2 Sub / 3 Main (LGCE)
Career Opportunities
BCom Marketing Management
- Marketing Manager
- Advertising/Brand Manager
- Public Relations Manager
- Marketing Coordinator
Assessments
A combination of Knowledge Check Questions
(KCQs), assignments & examinations. (Year 1 –
only KCQs and Examinations)
Programme Structure
Duration: 3 years
Year 1
Semester 1
- Introduction to Business Management
- Economics 1A
- Business Mathematics 1T
Semester 1
- End User Computing 1T
- Digital Transformation in the Business Environment
Semester 2
- Introduction to Functional Areas of Management
- Economics 1B
- Business Communication 1T
- Financial Reporting and Analysis
Year 2
Semester 1
- Organizational Leadership
- Marketing Mix
- Business Law
- Management Accounting
Semester 2
- Entrepreneurship and Small Businesses
- Branding and Consumer Behaviour
- Information Systems
- Business Statistics
Year 3
Semester 1
- Ethics and Conflict
- Organisational Diversity
- Marketing Research
- Product and Pricing Strategies
Semester 2
- The Business Environment and Ethics
- Strategic Management Practices
- Marketing Strategies
- Integrated Marketing Communications
Learning Outcomes
Upon successful completion of the BCom Marketing Management, the student should be able to:
- Demonstrate and apply practical and theoretical knowledge of marketing management.
- Execute marketing research projects.
- Analyse consumer behaviour and consumer decision making.
- Analyse, interpret, write and design the contents of mass media for marketing.
- Demonstrate and integrate theoretical and practical knowledge of business strategic and marketing management principles.
- Analyse the micro, market and macro environment of an enterprise as it applies to marketing.
- Formulate and implement appropriate marketing strategies.
- Implement marketing research and strategic marketing planning models.
- Market products and services nationally and internationally.
Student Support
The guide includes:
- Compulsory readings
- Self-study activities
- Tutorial Letters
- Assessment Exercises
In addition, students have access to:
- Online Journals
- Past examination papers
- Supplementary learning materials available
Study BCom Marketing Management
Improve and develop your knowledge and competencies.
