Marketing Management (BCom)
3 Years
NQF Level 7
360 credits
Supported distance learning
Flexible & 100% Online
About The BCom Marketing Management
The Bachelor of Commerce in Marketing Management from MANCOSA is an undergraduate qualification that prepares students for professional marketing careers in industry, government and business departments. The programme combines theoretical knowledge with practical application that is relevant to marketing management and responsive the dynamic marketing environment.
The degree will provide graduates for careers in commerce, industry and government. The Bcom Marketing Management develops a conceptual understanding of marketing issues, theories and approaches to making a career in Marketing Management. A secondary purpose is to provide a convenient and appropriate avenue into marketing management studies and eventually gainful employment for students coming straight out of school.
- Prepares students for careers in the marketing field.
- Responds to the needs of industry in Mauritius and Internationally
Who Should Attend ?
BCom Marketing Management
- School leavers who wish to pursue a career in Marketing Management.
- Qualified marketing managers who wish to broaden their knowledge in strategic marketing management.
- People wishing to become marketing consultants. audience.
Entry Requirements
- 3 Main 1 Sub / 2 Main 2 Sub / 3 Main (LGCE)
Career Opportunities
BCom Marketing Management
- Marketing Manager
- Advertising/Brand Manager
- Public Relations Manager
- Marketing Coordinator
Assessments
A combination of Knowledge Check Questions
(KCQs), assignments & examinations. (Year 1 –
only KCQs and Examinations)
Programme Structure
Duration: 3 years
Year 1
Semester 1
- Introduction to Business Management
- Economics 1A
- End User Computing 1T
- Business Mathematics 1T
Semester 2
- Introduction to Functional Areas of Management
- Economics 1B
- Business Communication 1T
- Financial Reporting and Analysis
Year 2
Semester 1
- Organizational Leadership
- Marketing Mix
- Business Law
- Management Accounting
Semester 2
- Entrepreneurship and Small Businesses
- Branding and Consumer Behaviour
- Information Systems
- Business Statistics
Year 3
Semester 1
- Ethics and Conflict
- Organisational Diversity
- Marketing Research
- Product and Pricing Strategies
Semester 2
- The Business Environment and Ethics
- Strategic Management Practices
- Marketing Strategies
- Integrated Marketing Communications
Learning Outcomes
Upon successful completion of the BCom Marketing Management, the student should be able to:
- Demonstrate and apply practical and theoretical knowledge of marketing management.
- Execute marketing research projects.
- Analyse consumer behaviour and consumer decision making.
- Analyse, interpret, write and design the contents of mass media for marketing.
- Demonstrate and integrate theoretical and practical knowledge of business strategic and marketing management principles.
- Analyse the micro, market and macro environment of an enterprise as it applies to marketing.
- Formulate and implement appropriate marketing strategies.
- Implement marketing research and strategic marketing planning models.
- Market products and services nationally and internationally.
Student Support
The guide includes:
- Compulsory readings
- Self-study activities
- Tutorial Letters
- Assessment Exercises
In addition, students have access to:
- Online Journals
- Past examination papers
- Supplementary learning materials available
