Graphic Design – Beginner

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14 Weeks

100% Online

Red & Yellow Certificate

HRDC Refundable

Price: Rs 40,000

8-10 hours / week

Graphic Design

Master the basics of graphic design learning about the elements and principles of design, colour theory and typography. You’ll put this into practice using Adobe Illustrator by designing a logo and corporate identity, creating layouts (poster and ad) and use your digital design skills to create social media images. You’ll also gain the contextual understanding of the history of graphic design, the stylistic movements and the famous designers that made an impact

Individual Price Rs 40,000

Corporate Price Rs 10,000*

*after HRDC refund (up to 75%)

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Programme Structure of the Graphic Design

Duration: 14 Weeks

• Define a value proposition
• Define and understand the competitive landscape in which you operate
• Build marketplace credibility
• Understand marketing strategies for a startup

GRAPHIC DESIGN HISTORY


• The history through the ages, the global influences and development of graphic design, and
how it applies today
• A basic knowledge of graphic design styles and designers who impacted the field

DESIGN PROCESS & IDEATION

• Understand the steps in the design process (how to unpack the brief)
• Learn ideation techniques and the tools to generate the best creative ideas
• Implement the design process steps in a process file

COLOUR THEORY


• Understand colour terms, schemes and how to mix them
• Be able to combine colours into a visually pleasing colour scheme
• Use colour to create a sense of space (background and foreground)
• Know the difference between colour for print and web

THE PRINCIPLES AND ELEMENTS OF DESIGN


• Describe, identify and create examples of key design elements.
• Understand the elements of design (line, colour, shape, texture)
• Learn the importance of the principles of design (movement, balance, symmetry,
• asymmetry, unity, emphasis, proportion, white Space, repetition)
• Use the knowledge of the elements and principles to create visual hierarchy

TYPE AND LAYOUT


• Recognize different typographic fonts styles and their appropriateness in the built environment
• Effectively combine type and visual in a layout
• Demonstrate a good basic knowledge of type terminology
• Combine the basic skills of kerning, leading in a typesetting exercise
• Scamp up rough layouts with type variations by hand and digitally
• Develop the rationale for design solutions

LOGO DESIGN AND CORPORATE IDENTITY


• Understand all the elements that go into designing a logo
• Conceptualize an identity for a new brand
• Know how to create icons and combine type and image to create an effective logo
• Design stationery for a brand in line with the identity

DESIGN FOR SOCIAL MEDIA


• Know how to design for social media (image sizes and
• Understand trends and best practices when designing for social
• Learn how to follow brand guidelines when creating social media collateral clients
• Develop your own personal branding on social media
• Create templates for images applicable to all social media channels

Learning Outcomes of the Graphic Design

Our course is different in that it provides a robust introduction to both essential elements and principles of design, based on our extensive experience of (and reputation for) producing incredible designers from our fulltime programmes.

Pre-Course Requirements

Most competitor courses have a sole focus on either:

  1. the foundations of graphic design – assuming students are already familiar with the Adobe software, or
  2. teaching the Adobe software – while disregarding critical elements (like colour, typography, layout, etc) that make for powerful design


Our course is different in that it provides a robust introduction to both essential elements and principles of design, based on our extensive experience of (and reputation for) producing incredible designers from our fulltime programmes.
So, know that you’ll be learning from the best. But also that this course isn’t for everyone. Here’s a quick checklist of who is best suited, and what is needed to get the maximum benefit.

What?

  • A computer: essential for taking advantage of the 14-week Adobe Illustrator license (included in the price) and accessing the eBook, which teaches you how to use the software. Check out the system requirements here.
  • A scanner (or scanner app on your smartphone).
  • Sketching tools: A fineliner and some colour pencils for sketching and
    drawing.

Who should take this course?

Study Graphic Design

The first steps towards building your creative career in graphic design