About BCom Honours Marketing Management
The Bachelor of Commerce Honours in Marketing Management from MANCOSA is a one-year postgraduate programme that provides in-depth knowledge in marketing management. Marketing management impacts on every aspect of a business, from product development and communications to events management and advertising.
The BCom Honours Marketing Management is aimed at providing advanced skills in marketing management which enables one to make informed decisions thereby ensuring that the organisation has a competitive advantage.
Who Should Attend
- Graduates who have completed a related bachelor’s degree and wish to acquire advanced knowledge and skills in Marketing Management.
- Those who are in employment and wish to enhance their career prospects in the field of Marketing Management.
Career Opportunities
BCom (Honours) Marketing Management
- General Manager
- Corporate Manager
- Public service Manager
- Marketing Manager
- Sales Manager
- Consultant
Entry Requirements
A Bachelor’s degree or equivalent NQF level 7 qualification
Assessments
The final assessment marks consist of assignments and examination.
Programme Structure
Duration: 1 year
Semester 1
- Advanced Strategic Marketing Management
- Services Marketing
- Marketing Research
- Guidelines to writing a Research Project
Semester 2
- International Marketing
- Marketing Communications
- Research Report (Compulsory)
Learning Outcomes
Upon successful completion of the BCom (Honours) Marketing Management, the student should be able to:
- Understand and apply the strategic aspects of marketing and planning to ensure competitiveness in the market place.
- Develop and implement marketing strategies and plans.
- Undertake marketing research.
- Apply models of buyer behaviour in order to evaluate their utility and impact on marketing strategy.
- Apply and adapt marketing principles across a wide range of markets.
- Develop and manage a brand.
- Use different marketing channels to reach the target market.
- Systematically plan and develop a product through its life cycle and implement measures to minimise risks of product failures and build brand equity.
- Use electronic platforms to reach a global audience, thereby targeting new markets, retaining current business and developing brand identity.
Student Support
The BCom (Honours) Marketing Management is delivered through online learning and digital support.
The guide includes:
- Compulsory readings
- Self-study activities
- Tutorial Letters
- Assessment Exercises
In addition, students have access to:
- Online Journals
- Past examination papers
- Supplementary learning materials available
Are you ready to take the next step?
Improve and develop your knowledge and competencies.