BCom (Honours) in Marketing Management
The Marketing Honours degree will afford you in-depth knowledge of marketing management. Marketing management impacts on every aspect of a business, from customer needs, product development, communications to events management and advertising.
1 Year
NQF Level 8
120 credits
Supported distance learning
Flexible & 100% Online
About BCom Honours Marketing Management
The Bachelor of Commerce Honours in Marketing Management from MANCOSA is a one-year postgraduate programme and one the most sought after and popular marketing qualifications that provides in-depth knowledge in marketing management. Marketing management impacts on every aspect of a business, from product development and communications to events management and advertising. Also, candidates will have a greater depth of understanding of the marketing theories and their practical application as well as to expose them to specialist and contemporary marketing areas.
In addition, the programme develops the skills necessary to adapt to management within a complex and dynamic marketing environment that require knowledge and understanding of global challenges while remaining locally relevant. The Marketing Honours degree will afford you in-depth knowledge of marketing management.
This programme is aimed at providing advanced skills in marketing management which enables one to make informed decisions thereby ensuring that the organisation has a competitive advantage.
- Provides learners with advanced skills set
- Enables graduates to work innovatively in a dynamic marketing environment
Who Should Attend ?
- Graduates who have completed a related bachelor’s degree and wish to acquire advanced knowledge and skills in Marketing Management.
- Those who are in employment and wish to enhance their career prospects in the field of Marketing Management.
Entry Requirements
- A Bachelor’s degree or equivalent NQF level 7 qualification
Career Opportunities
BCom (Honours) Marketing Management
- Advertising Manager
- Marketing Manager
- Marketing Researcher
- Sales Manager
- Brand/Advertising Manager
Assessments
The final assessment marks consist of assignments and examination.
Programme Structure
Duration: 1 year
Semester 1
- Advanced Strategic Marketing Management
- Services Marketing
- Advanced Marketing Research
- Research Methodology
Semester 2
- Global Marketing Strategies
- Strategic Marketing Communications
- Research Report (Compulsory)
Learning Outcomes
- Demonstrate competence in applying the basic theoretical principles of marketing management in problem identification and solving and reflect on the application made.
- Demonstrate effective communication competence with the different role players in the marketing management field and applying the theoretical principles of communication (oral/written) and reflect on the application made.
- Analyse and critically evaluate a marketing scenario and develop meaningful suggestions and advice to design and write a full marketing plan.
- Organise and coordinate resources and opportunities in the field of marketing management by applying the relevant theoretical aspects and reflect on the application
- Practice acceptable social sensitivity with others and work effectively in self-directed marketing management teams by implementing the relevant theory of teamwork and reflect on the implementation thereof.
- Utilise appropriate e-marketing technologies in expanding marketing coverage.
- Promote responsible local and global citizenship through their approach towards the holistic application of marketing management capabilities.
Student Support
The guide includes:
- Compulsory readings
- Self-study activities
- Tutorial Letters
- Assessment Exercises
In addition, students have access to:
- Online Journals
- Past examination papers
- Supplementary learning materials available
Study BCom (Hon) Marketing Management
Improve and develop your knowledge and competencies.
