Marketing Management (BCom)

  • Prepares students for careers in the marketing field.
  • Responds to the needs of industry in Mauritius and Internationally

3 Years
NQF Level 7
360 credits
Supported distance learning

About The BCom Marketing Management

The Bachelor of Commerce in Marketing Management from MANCOSA is an undergraduate qualification that prepares students for professional marketing careers in industry, government and business departments. The programme combines theoretical knowledge with practical application that is relevant to marketing management and responsive the dynamic marketing environment.

The degree will provide graduates for careers in commerce, industry and government. The Bcom Marketing Management develops a conceptual understanding of marketing issues, theories and approaches to making a career in Marketing Management. A secondary purpose is to provide a convenient and appropriate avenue into marketing management studies and eventually gainful employment for students coming straight out of school.

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Who Should Attend

BCom Marketing Management

  • School leavers who wish to pursue a career in Marketing Management.
  • Qualified marketing managers who wish to broaden their knowledge in strategic
    marketing management.
  • People wishing to become marketing consultants. audience.

Career Opportunities

BCom Marketing Management

  • Marketing Manager
  • Advertising/Brand Manager
  • Public Relations Manager
  • Marketing Coordinator

Entry Requirements

3 Main 1 Sub / 2 Main 2 Sub / 3 Main (LGCE)

Assessments

A combination of Knowledge Check Questions
(KCQs), assignments & examinations. (Year 1 –
only KCQs and Examinations)

Programme Structure

Duration: 3 years

Year 1

Semester 1

  • Introduction to Business Management
  • Economics 1A
  • End User Computing 1T
  • Business Mathematics 1T

Semester 2

  • Introduction to Functional Areas of Management
  • Economics 1B
  • Business Communication 1T
  • Financial Reporting and Analysis

Year 2

Semester 1

  • Organizational Leadership
  • Marketing Mix
  • Business Law
  • Management Accounting

Semester 2

  • Entrepreneurship and Small Businesses
  • Branding and Consumer Behaviour
  • Information Systems
  • Business Statistics

Year 3

Semester 1

  • Ethics and Conflict
  • Organisational Diversity
  • Marketing Research
  • Product and Pricing Strategies

Semester 2

  • The Business Environment and Ethics
  • Strategic Management Practices
  • Marketing Strategies
  • Integrated Marketing Communications

Learning Outcomes

Upon successful completion of the BCom Marketing Management, the student should be able to:
  • Demonstrate and apply practical and theoretical knowledge of marketing management.
  • Execute marketing research projects.
  • Analyse consumer behaviour and consumer decision making.
  • Analyse, interpret, write and design the contents of mass media for marketing.
  • Demonstrate and integrate theoretical and practical knowledge of business strategic and marketing management principles.
  • Analyse the micro, market and macro environment of an enterprise as it applies to marketing.
  • Formulate and implement appropriate marketing strategies.
  • Implement marketing research and strategic marketing planning models.
  • Market products and services nationally and internationally.

Student Support

The BCom Marketing Management is delivered through online learning and digital support.

The guide includes:

  • Compulsory readings
  • Self-study activities
  • Tutorial Letters
  • Assessment Exercises

In addition, students have access to:

  • Online Journals
  • Past examination papers
  • Supplementary learning materials available

Are you ready to take the next step?

Improve and develop your knowledge and competencies.

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