Red & Yellow Certificate
Price: Rs 35,000
8-10 hours / week
About Brand Management
This course will equip you with the know-how required to identify, position, activate, grow, digitise, and virtualise your brand. You will also learn how to build brand equity and will have opportunities to analyse the brand architecture of well-known local and global companies.
Markets are fragmenting, technology is skyrocketing, and in the face of relentless innovation, companies and individuals must build and manage brands that can ultimately withstand the tides of change. Today, brands are compelled to co-create added value with consumers to build sustainable competitive advantage.
Individual Price Rs 35,000
Course Structure of the Brand Management
Duration: 12 Weeks
In this module, we look at the evolution of the brand concept. You will discover the relationship between marketing and ‘the brand’, and learn about the development of global brands, market fragmentation, the rise of the sophisticated consumer, and the brand value chain. This is a theoretical introduction.
In this module, we look at how companies use different levels of brand architecture when building brands. You will learn about master- and sub-brands, corporate branding, product branding, and more by engaging with contemporary case studies and exciting examples. This is a theoretical module.
This module will teach you how to create and manage a brand identity, and to best position and differentiate a unique brand. Learn about brand positioning types and approaches, and establish a visual direction for your brand’s identity . This is a practical module..
In this module we look at the components of brand equity, as well as ways in which to build and measure brand equity. You will learn how to build brand recognition for impact. This is a practical module.
In this module, you will discover ways in which to successfully activate your unique brand. Learn how to build a communication strategy that talks to your target audience and that
complements and elevates your brand for maximum awareness. This is a practical module.
This module will guide you through the process of planning and executing a memorable brand launch. Develop an effective launch strategy, and learn how to navigate the
pre-launch, launch, and post-launch stages like a pro.
In this module, you will discover useful strategies for growing your unique brand by creating consistent brand awareness in the face of exponential change, as well as in the context of local and global challenges. You will also learn to leverage strategic thought leadership when growing your brand. This is a practical module.
In this module, you will learn how to build your virtual brand for the Metaverse. Learn to leverage the unique affordances of this exciting new virtual space to take your brand to the
next level. This is a practical module.
What You'll learn
- Navigate the dynamic interplay of business, marketing, and brand
management in the 21st century.
- Identify, position, and differentiate your unique brand.
- Build brand equity for a unique brand.
- Activate your brand and craft impactful communication around it.
- Grow your brand in the face of change.
- Digitise your brand for maximum effect.
- Virtualise your brand for the Metaverse
Who should take this course?
Study Brand Management
Build Sustainable competitive advantage