10 Weeks
100% Online
Red & Yellow Certificate
MQA Approved and HRDC Refundable
About the Digital Marketing Course
This 10-week online course, is designed to kick-start or consolidate your digital marketing knowledge using the latest in online learning techniques and expert-reviewed content from Red & Yellow. Get the cutting-edge knowledge and practical skills to integrate online channels into your overall marketing strategy for the most effective outcomes for your brand or business.
You’ll learn the ins and outs of digital marketing – from key principles and applications to the value of integrated strategic approaches, along with the ability to implement marketing strategies across most facets of digital. At the very least, you’ll be able to understand what your marketing team is talking about and why it’s important.
Career-Boosting Short Course
Designed to kickstart or consolidate your digital marketing knowledge and expertise, this intensive 10-week online course uses cutting-edge online learning techniques and expert-reviewed content and material to ensure that you will master the most relevant and essential marketing skills for our 21st Century digital world. Combining forward-thinking and industry-relevant knowledge with sought-after practical skills, the programme will teach you how to seamlessly integrate online channels into the most effective and efficient marketing strategies for a specific brand or business.
High- Impact Learning Tools
- Applicable, practical assignments:
- Master marketing skills that are essential for this 21st Century digital world
- Engaging content in digestible modules
- Personalised feedback
- Discussion forums
HRDC Refundable
Programme Structure of the Digital Marketing Course
Duration: 10 Weeks
- Understand digital marketing strategies and their importance
- Understand why customers make the choices they do
- Explain the importance of data in a customer-centric organisation
- Learn about the different means of collecting and analysing data for market research.
- Ensure digital assets are engaging and user-friendly
- Recognise and implement the qualities of effective web design
- Understand important principles of mobile-specific channels
- Know and identify what mobile channels are available for marketers
- Learn about the various types of eCommerce across different channels
- Write engaging copy suited to readers in a digital context and to search engines
- Plan, research and implement an effective SEO strategy across text and other content
- Explain why CRM is essential for any business and how it creates and improves positive customer relationships
- Appreciate the role that customers play in shaping and steering your business
- Implement a content marketing strategy that engages and creates value for customers
- Understand how successful online videos are produced, step-by-step
- Structure and design an effective marketing email
- Use mobile to tie into and enhance your direct marketing campaigns
- Learn the best ways to engage with audiences on the top social media platforms
- Create a social media strategy
- Advertise your brand on search engines with search ads and across the web using display advertising
- Know which business objectives can be met with online advertising
- Learn about the various ad formats, payment models and ad types available
- Create best-practice ads to be displayed on the top social media platforms
- Discover how to pick the right test for specific goals and purposes
- Perform conversion optimisation step by step to improve marketing efforts
- Understand the basics of how to approach Google Analytics and some other analytics platforms
Who Should Attend ?
Traditional Marketing Managers, Brand Managers, Ambitious Professionals, SMEs and Start-ups
- Learn which digital channels to use, and how best to use them - to raise awareness about your brand, engage with your target audiences, and effectively communicate your unique offering
- Become a fully rounded digital marketer and gain a range of soughtafter skills: Social Media Marketing, SEO, Online Advertising, and Digital Marketing Strategy
- Discover hundreds of online best practices, tools, strategies and creative marketing opportunities
Career Opportunities with the Digital Marketing
- Traditional Marketing Managers
- Brand Managers
- Ambitious Professionals
- SMEs and Start-ups
Assignment for the Digital Marketing
Weekly assignments build on each other (scaffold). Together with the final research project, the outcome will be a new set of skills and the know-how to implement immediately.
Learning Outcomes of the Digital Marketing
Upon successful completion of the Digital Marketing Course, the student should be able to:
- Expand knowledge and understanding of digital tactics and strategy
- Promote their product/service, and engage with audiences, more effectively in the online space; and need to understand how it fits into the overall marketing strategy
- Move roles and who need digital marketing expertise to progress
- Need to get their message out to drive success, growth and sustainability and understand the pivotal role digital marketing plays in engaging and growing audiences - in a cost efficient way
Student Support
The Digital Marketing Course is delivered through an asynchronous online course.
With a dedicated team available to students via email, phone and our online forum to support, encourage and assist you, you have a dedicated ‘virtual’ support crew on hand whose only focus is to help you make the most of this course by the time you reach the finish line.
The course includes:
- Quick Quizzes
- Practical Assignment
- Live Sessions
Sample Certificate
