14 Weeks
100% Online
Red & Yellow Certificate
HRDC Refundable
Price: Rs 40,000
8-10 hours / week
Graphic Design
Master the basics of graphic design learning about the elements and principles of design, colour theory and typography. You’ll put this into practice using Adobe Illustrator by designing a logo and corporate identity, creating layouts (poster and ad) and use your digital design skills to create social media images. You’ll also gain the contextual understanding of the history of graphic design, the stylistic movements and the famous designers that made an impact
HRDC Refundable
Programme Structure of the Graphic Design
Duration: 14 Weeks
• Define a value proposition
• Define and understand the competitive landscape in which you operate
• Build marketplace credibility
• Understand marketing strategies for a startup
GRAPHIC DESIGN HISTORY
• The history through the ages, the global influences and development of graphic design, and
how it applies today
• A basic knowledge of graphic design styles and designers who impacted the field
DESIGN PROCESS & IDEATION
• Understand the steps in the design process (how to unpack the brief)
• Learn ideation techniques and the tools to generate the best creative ideas
• Implement the design process steps in a process file
COLOUR THEORY
• Understand colour terms, schemes and how to mix them
• Be able to combine colours into a visually pleasing colour scheme
• Use colour to create a sense of space (background and foreground)
• Know the difference between colour for print and web
THE PRINCIPLES AND ELEMENTS OF DESIGN
• Describe, identify and create examples of key design elements.
• Understand the elements of design (line, colour, shape, texture)
• Learn the importance of the principles of design (movement, balance, symmetry,
• asymmetry, unity, emphasis, proportion, white Space, repetition)
• Use the knowledge of the elements and principles to create visual hierarchy
TYPE AND LAYOUT
• Recognize different typographic fonts styles and their appropriateness in the built environment
• Effectively combine type and visual in a layout
• Demonstrate a good basic knowledge of type terminology
• Combine the basic skills of kerning, leading in a typesetting exercise
• Scamp up rough layouts with type variations by hand and digitally
• Develop the rationale for design solutions
LOGO DESIGN AND CORPORATE IDENTITY
• Understand all the elements that go into designing a logo
• Conceptualize an identity for a new brand
• Know how to create icons and combine type and image to create an effective logo
• Design stationery for a brand in line with the identity
DESIGN FOR SOCIAL MEDIA
• Know how to design for social media (image sizes and
• Understand trends and best practices when designing for social
• Learn how to follow brand guidelines when creating social media collateral clients
• Develop your own personal branding on social media
• Create templates for images applicable to all social media channels
Learning Outcomes of the Graphic Design
Our course is different in that it provides a robust introduction to both essential elements and principles of design, based on our extensive experience of (and reputation for) producing incredible designers from our fulltime programmes.
- Master the basics of graphic design principles and applications
- Learn about the elements and principles of design, colour theory, typography and how to pick the perfect font
- Be able to put this knowledge into practice using Adobe Illustrator by designing a logo, corporate identity, poster design and other layouts.
- Be able to apply what you’ve learnt to digital design for social media
- Gain the contextual understanding of the history of graphic design, stylistic movements and the famous designers that made an impact.
Pre-Course Requirements
Most competitor courses have a sole focus on either:
- the foundations of graphic design – assuming students are already familiar with the Adobe software, or
- teaching the Adobe software – while disregarding critical elements (like colour, typography, layout, etc) that make for powerful design
Our course is different in that it provides a robust introduction to both essential elements and principles of design, based on our extensive experience of (and reputation for) producing incredible designers from our fulltime programmes.
So, know that you’ll be learning from the best. But also that this course isn’t for everyone. Here’s a quick checklist of who is best suited, and what is needed to get the maximum benefit.
What?
- A computer: essential for taking advantage of the 14-week Adobe Illustrator license (included in the price) and accessing the eBook, which teaches you how to use the software. Check out the system requirements here.
- A scanner (or scanner app on your smartphone).
- Sketching tools: A fineliner and some colour pencils for sketching and
drawing.
Who should take this course?
- Traditional print-based graphic designers who want to up their digital game
- Marketing, writers or DTP operators - tired of seeing bad design or wanting to improve their briefing/art direction skills
- Small business owners and start-ups who have a conceptual or creative mindset, can’t afford the ongoing services of a graphic designer, and know they could do it themselves if they had the technical skills and knowledge
- Influencers, bloggers and social media content producers who want to create astounding graphics that stand out from tired, old boring stock imagery