Red & Yellow Certificate
Price: Rs 35,000
8-10 hours / week
About the Design Thinking Course
Why this is a Critical Skill?
The digital age has presented ‘new’ challenges, to which ‘old’ solutions and ways of thinking no longer apply.
The few brands that ‘get’ this continue to outperform the market. Labelled as ‘disruptors’, when the more appropriate term would be ‘innovative problem solvers’. Humans are getting increasingly frustrated with processes or products that are outdated, offer sub-par solutions or not user-friendly
Their magic formula? Approach – the ability to look at a problem from fresh perspectives, distill its essence, and find innovative solutions that challenge or address the status quo.
Who should take this course? This course is designed for people that are new to design thinking, frustrated with how to find solutions to current challenges based on outdated techniques and approach, and eager to shape their career with a new, proven skill.
Individual Price Rs 35,000
Programme Structure of the Design Thinking Course
Duration: 10 Weeks
Part 1: Introduction to Design Thinking: what it is, and isn’t
- Understand how thinking and assumptions constrain our approach to problem-solving; and how we regularly fall into the trap of solving the
- Explore the history of design thinking, how it has evolved and what the various components are, like UX, research, and service design.
Part 2: DESIGN THINKING THEORY
- Learn about the stages and various models of the process, and the time that should be allocated to each element.
- Delve into how mindsets – e.g. ambiguity, uncertainty, and culture – shape outcomes.
- And get to grips with various ways of working; spanning facilitation, collaborative, experimental, and iterative, amongst others.
- Unpack the value of research and various research techniques.
- Explore why empathy is critical, how to translate these customer insights into user journey templars and personas and learn how to frame a challenge.
- All the theories will be vividly brought to life with case studies.
- Then you’ll get the chance to tackle an actual challenge and apply all your new-found knowledge.
- A number of Ideation techniques including lateral thinking, mind mapping, walk a mile, root cause analysis and more
- How to generate alternate solutions and choose the best one
- The best ways to develop your ideas
- Explore theoretical constructs like divergence, convergence, and ambiguity.
- Then learn how to select the right techniques and tools, and how to implement them.
- This module addresses what prototyping is, why it’s important, and methods and examples of how this can lead to a digital or physical product, service or campaign.
With your prototype in place, it now needs to be tested.
- Learn the fundamentals of test design, ideal sample size and stats, and methods applicable for different types of prototypes.
- Get guidelines on how to test effectively, spot bad data or feedback, andunpack the datapoints.
- Gain the ability to document your solution and learnings, compile an impactful business case, translate this into a Proof of Concept, and present your solution in a way that will lead to buy-in and support.
- One week to work on your research project, and consolidate everything you’ve learnt over the past 9 weeks.
Learning Outcomes of the Design Thinking
Get a thorough understanding of the importance of building empathy with the users, techniques to think about the problem from diverse angles, and the value of swift prototyping and testing to determine the solution most appropriate for market needs.
What you’ll learn
Design thinking is a future-proofing critical skill that is increasingly in high-demand.
Study Design Thinking
Creativity is the single most important skill for leaders.