Every job demands a mix of technical and soft skills, and chances are, you have already built an impressive skill set derived from your education or past work experience. However, during the last two years, companies have experienced a paradigm shift in the skills needed. With online visibility and accessibility becoming the new focus, companies strive to find the perfect candidates to help them in their digital endeavours. This is where high-income skills come into play. These job skills may be rare, but they’re often crucial to running a successful business.

By mastering these skills, you’ll be able to secure a prosperous future for yourself.

Digital Marketing

9 High-Income Skills You Need in The Digital Age

Digital marketing is how brands connect with potential customers via the internet and other forms of digital communication. This includes not only email marketing, social media marketing, and web-based advertising, but also text and multimedia messages as a marketing channel. And in today’s ever-growing and fast-changing industry, marketing skills are more critical than ever. By being able to reach a global audience via social media and other online platforms, companies need people who know how to promote their products and services effectively.

Fortunately, Digital Marketing courses are available to help people develop the digital skills they need to succeed. From search engine optimisation to social media marketing, there is so much to learn. But those willing to put in the time and effort can reap the rewards. With the right skills, digital marketers can make significant earnings and have fulfilling jobs.

9 High-Income Skills You Need in The Digital Age

Content Creation

Content creation is the ultimate inbound marketing practice, and that’s why it’s often stated that “Content is KING!”. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your platforms, and retaining existing customers through quality engagement. Content creation englobes a plethora of activities, namely blogs, social media campaigns, videos, graphic design, and so much more.

Content exists everywhere, but its success relies on your ability to adapt it to the medium on which it lives. Social media content varies from blog content, which is different than website content, and so on. Hence, you need to know how to create a content marketing strategy to reach your audience where they are. With Content Creation course, you’ll be able to generate creative work in a holistic approach that not only delights your audience but also grows your business.

Graphic Design

Graphic design plays a vital role in the modern marketing environment and creates a competitive edge for companies. From branding to digital marketing, graphic design can be used by any business organisation to communicate concepts and ideas visually. In a changing world where business is done online, great design can set even a small business apart from a major brand.

Graphic designers not only create impressive marketing materials like brochures, stationery, websites, and social media designs, but also strive to effectively communicate the message to the target audience. With Graphic Design course, be bold, be ready to change your style, re-invent yourself, and stand out from the crowd in an increasingly visually centric world.

Copywriting

Copywriting is the art of persuasion. Similarly, to good artists, a copywriter must understand its audience and what message will speak to them. But persuasion is only one aspect of copywriting; the other is being able to craft a captivating message appealing to the intended audience’s needs. This involves understanding what to say and how to say it in a clear, concise, and enjoyable way to read. Copywriting englobes blog articles, website copy, email marketing, social media… literally anything where powerful words are needed.

The most effective copywriters can hit this sweet spot, crafting ideas that persuade readers. And while not everyone can persuade others, anyone can understand the fundamentals of copywriting and begin creating more persuasive communications with a little effort.  With Red & Yellow’s Copywriting course, create compelling headlines, write content that sells, and steer your prospects in the right direction.

Coding (Web Development)

The technical wizards who power websites are called web developers. They are proficient in HTML, CSS, JavaScript, SQL, and other programming languages. They can create a website from scratch without using Content Management Systems (CMS) like WordPress or Wix. This involves a lot more than simply an artistic eye and is a considerably more technical approach to websites than web design.

And guess what? Coding and Web Development form part of the skills that command a high income in today’s fast-moving digital era. And as the demand for web developers continues to rise, so does the pay. If you are creative and possess great logical skills, it is time to enhance your employability by adding web development to your portfolio through the Web Development bootcamp from Le Wagon. Make the right move for a creative and lucrative career.

9 High-Income Skills You Need in The Digital Age

Search Engine Optimisation (SEO)

SEO, is an incredibly valuable technical skill. It is the practice of ensuring a company’s website appears as high up as possible in search engine results pages (SERP). The higher it ranks in the search results organically, the more visitors it gets, which translates into more business. As you can expect, in a tech-driven world, professionals with SEO skills are highly sought after and usually can negotiate a higher salary!

With a little effort and guidance, anyone can learn the SEO basics. However, to master your craft, you should experiment with different techniques and strategies. The Red & Yellow SEO course is a condensed course that will help in boosting your SEO knowledge and sharpen your skills. With enough practice, you’ll eventually be able to figure out what works best for your company or client (or yourself). And once you’ve mastered the art of SEO, you’ll be well on your way to earning an attractive salary.

9 High-Income Skills You Need in The Digital Age

User Experience (UX)

Have you ever wondered why we get hooked to certain websites and lose track of time? The answer is simply an effective UX Design. UX is the process of developing products that offer users meaningful, flexible, and relevant experiences on all devices.  This includes all aspects of product design, including branding, usability, accessibility, and functionality, blending to provide a pleasant overall user experience.

With UX being a top factor when it comes to digital platforms, UX design specialists are in high demand across practically all industries. If you’re artistic and enjoy designing, the Red & Yellow’s User Experience Design course might be for you. You will be able to develop your own prototypes, leverage the changes in marketing and brand perception, while designing user-friendly products that connect with consumers’ pain points and desires.

Data Analysis (Data Science)

Over time, though the use of the skills listed above, businesses collect large amount of digital data that is called Big Data. For the purpose of better understanding customers and demands, information should be extracted from the data. Therefore, the capacity to gather, analyse, and use such data and convert these to useful information is a crucial skill. Data Analysis skill allows you to provide clients or employers with valuable insights to develop business strategies.

With this expertise, you can specialise using various mediums and software, such as spreadsheets, databases, and programming language skills. Learning data analysis will help you enhance your problem-solving skills, statistical knowledge, data cleaning and visualisation, to name a few. If you enjoy working with numbers, spotting patterns, and uncovering the latest trends, the Data Science bootcamp from Le Wagon may be a perfect fit.

Creative & Critical Thinking

The hard skills listed above will get you hired at a high-level salary job. However, it’s the soft skills that keep you employed and get you promoted. And two of the most important ones are surely creative and critical thinking. In this fast-moving world, companies value workers who take innovative and unique approaches to solve problems and overcome challenges. The importance of creativity and critical thinking in business is also what helps employers and employees gain an advantage over competitors and boost productivity.

If you’re looking to advance your career and overcome challenges coming your way, the Creative & Critical Thinking Course will portray strategies that you can apply to foster both creative and critical thinking skills. You’ll understand how these skills, when used together, create the necessary synergy to deepen your thinking.

9 High-Income Skills You Need in The Digital Age

Data Analysis (Data Science)

 

Over time, though the use of the skills listed above, businesses collect large amount of digital data that is called Big Data. For the purpose of better understanding customers and demands, information should be extracted from the data. Therefore, the capacity to gather, analyse, and use such data and convert these to useful information is a crucial skill. Data Analysis skill allows you to provide clients or employers with valuable insights to develop business strategies.

With this expertise, you can specialise using various mediums and software, such as spreadsheets, databases, and programming language skills. Learning data analysis will help you enhance your problem-solving skills, statistical knowledge, data cleaning and visualisation, to name a few. If you enjoy working with numbers, spotting patterns, and uncovering the latest trends, the Data Science bootcamp from Le Wagon may be a perfect fit.

Creative & Critical Thinking

The hard skills listed above will get you hired at a high-level salary job. However, it’s the soft skills that keep you employed and get you promoted. And two of the most important ones are surely creative and critical thinking. In this fast-moving world, companies value workers who take innovative and unique approaches to solve problems and overcome challenges. The importance of creativity and critical thinking in business is also what helps employers and employees gain an advantage over competitors and boost productivity.

If you’re looking to advance your career and overcome challenges coming your way, the Creative & Critical Thinking Course will portray strategies that you can apply to foster both creative and critical thinking skills. You’ll understand how these skills, when used together, create the necessary synergy to deepen your thinking.